If you’re willing to grab a Zwift Play now, you can get it for $99. At some point it will go to $150. If you race, this is a no brainer. If you don’t, still looks cool, but maybe less so. The biggest complication I see is that this requires yet another Bluetooth connection. Which isn’t a problem for most folks, but if you’re using an Apple TV (c’mon Apple…) you’re limited to two active BT devices. There is a workaround, but it’s likely to introduce lag.

Personally, I’m not sure how I feel about it. I only use Zwift to do workouts. In that context, I’m not confident that it provides much benefit. Everything I want to do is available via the Zwift Companion app. I might still bite though. This looks like a cool gadget, and I like cool gadgets.